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COCA-COLA PARTNERS WITH LOUD!
Coca-Cola is an international beverage supplier and distributor company, and their philanthropic initiatives have benefited people all over the world. Coca-Cola recently decided to play a major role in supporting a new program that's dedicated to teaching leadership and virtues... like character, integrity, discipline and commitment. It's the hope of everyone involved that they'll successfully lead and impact the lives of inner-city students to stay in school and make healthy life decisions.
Enter LOUD! Creative. Coca-Cola needed a brand new, highly interactive website to serve as the hub for all teachers, coaches, leaders and students involved in the program. This new website was to be the central portal through which assignments could be posted, information could be disseminated and recognition could be given. This website had to be highly functional while presenting a compelling, fun and interactive interface that would attract the very kids that this program desired to reach.
PROJECT OVERVIEW
While we typically discourage our clients from over-using Flash for websites that are dedicated to online marketing, we knew that Flash was the right tool and environment for providing the level of interactivity this project demanded. This site is loaded with fun and engaging features that significantly contributed to the success of the project.
Flying airplanes, blinking traffic signals, flashing street lights and floating clouds span the beautiful skyline of Dallas, Texas... which is where the pilot program for "Dallas Elevators" was launched. Several well-known Dallas landmarks were artistically positioned throughout the landscape of this beautiful new website. And to top it all off... we even utilized a variety of digital sound effects to create an almost palpable sense of being downtown Dallas, Texas.
MORE THAN JUST A PRETTY WEBSITE... A LOT MORE!
While this site is certainly eye-catching and entertaining... it by no means stops there. This site is built on our powerful content management system that allows everyone in this program to manage this robust website.
This program is called "Elevators," because the structure is setup to encourage young people to "move up," to "keep climbing." As students complete assigned tasks, that student is then promoted up to a new floor within the program, and they can even be awarded a large financial scholarship for their achievements and acts of character, leadership and philanthropy. As each student continues to perform, learn and grow... they'll eventually reach the top floor, at which they're rewarded for their accomplishments. But how do they accomplish this?
We designed and implemented a dedicated login system for both the coach-teachers and the students. Each time a student logs into the system, they're able to see their current floor information which provides (1.) their current assignment to be completed, (2.) their upcoming assignments, (3.) their total accumulated points to date, (4.) the additional points required to move up, and (5.) the average score/position for every other student enrolled in the program. Students must be able to see their progress, and the various coach-teachers must be able to update the floor status and overall points for each individual student.
Needless to say there was no existing out-of-the-box solution that would accomplish all of their objectives. LOUD! Creative designed and implemented the "just-right" custom solution for the project, the team and the overall goal to make a real impact in the lives of students.